Goodbye To The King Size: Mars To Downsize Candy Bars In 2013

Wow!!! Is Mars being a responsible company concerned about its consumers? This is awesome news. A candy company that actually cars about its consumers. This is music to my ears since I absolutely love Snickers. I must admit that even I thought the King size was just a bit too much. In this case, smaller is better!!!

Ready to say goodbye to a sliver of your Snickers? And how about a slightly slimmer Mars bar? By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under — or right at — the 250-calorie mark.

The 2-ounce Snickers currently sold in our NPR vending machine has 280 calories, and with the downsize it will lose about 11 percent of its size. The fun-size and the king-size bars currently range from 70 to 540 calories, which means the new 250-calorie limit spells the end of the king-size bar.

The company tells The Salt it will be replaced with bags of two or four smaller bars. The idea is to "enable sharing or saving a portion for later," according to a Mars spokesperson.

With all the fixation on our civilization's expanding waistlines, it's not that there are bad foods, just big foods. That means you won't be seeing lower-calorie chocolate or caramel — just less of it.

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