She's Baaack! Oprah Plots Rescue of Stumbling Network

I don't think the channel needs rescuing as much as it needs to find its voice. Those watching OWN are looking for Oprah in every show and story, and that is not the case. What is OWN? How would you describe it? Is it like Oxygen or WE or Lifetime? I do think it needs more original programming or maybe pick up a show that was cancelled like 'Lincoln Heights'. Once OWN is clearly defined, she will have no problem with viewership.

It has been less than a month since the last episode of the Oprah Winfrey Show aired and already the Queen is back on her grind, this time to rejuvenate her somewhat ailing television network.

After sprinting to the starting line and bursting through the gates, OWN: Oprah Winfrey Network has since watched its ratings tumble. But with her long-running talk show now a teary-eyed memory - dab-dab, sniff-sniff - Winfrey has committed herself to building the brand and bolstering her network's ratings.

"The vacation that I thought that I was going to have is over," Oprah Winfrey told more than 1,000 people attending the National Cable & Telecommunications Assn. convention in Chicago, according to a story in the 'Los Angeles Times' this morning. "I need to be there. I need to be engaged and be involved," Winfrey said.

That means a move from her beloved Chicago to Los Angeles.

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