New peanut butter Cheerios triggers anger from parents ~ Current Events with Patrick Cook

I am grateful that my son does not have any food allergies. However, if the box says 'peanut butter cheerios' one would think not to buy it if your child is allergic to peanuts. Although I get that Cheerios are used as a snack for most toddlers, parents are still ultimately responsible. General Mills has to inform, the consumer has to respond.

A spokeswoman from General Mills, the company that makes Cheerios, responded with the following statement:

“Multi Grain Cheerios Peanut Butter contains PEANUTS. Cheerios has a commitment to allergen management. We can say with complete confidence that MultiGrain Peanut Butter Cheerios will not cross-contaminate other Cheerios varieties.

“Currently, Honey Nut Cheerios, Banana Nut Cheerios, and Oat Cluster Cheerios Crunch contain ALMOND. Only Multi Grain Cheerios Peanut Butter contains PEANUTS.

All other varieties, including original Cheerios, Multi Grain Cheerios, Apple Cinnamon Cheerios, Chocolate Cheerios, Cinnamon Burst Cheerios, Frosted Cheerios, Fruity Cheerios, and Yogurt Burst Cheerios, do not contain nuts.

As always, If you’re concerned about allergies, we highly recommend that you always consult the allergen listing and the ingredient label on any product you may consume.”

I asked the spokeswoman, Melissa Levy, further questions — including whether General Mills had or would consider changing the appearances of the new Cheerios so that children might know the difference. She e-mailed a reply re-stating that the company “employs the most stringent allergen control practices in the industry.”

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2 comments:

Anonymous said...: You are right it is the parents responsibility. While I think anger is unwarranted, it is a huge concern. You can't track an 18 month old to ask if those are peanut butter cheerios or not. And even if you could-the other child would not be able to answer with absolute certainty.
Part of any parents responsibilities includes advocating for their children. Asking General Mills to do something to the new product so it is easily distinguishable from the other versions is appropriate.
And to all who bring up honey nut versions- that is a tree nut, not a peanut. It is not at all the same thing at all. A peanut is a legume.; January 11, 2012 at 11:32 AM
Sister Friend said...: Thank you for your comment and I agree with you as well. It is the responsibility of General Mills to be upfront with the consumer. It is also up to parents to read the packaging if their child has a certain allergy so as not to harm their child. Great comment, thanks; January 11, 2012 at 2:34 PM