Don't be surprised if the likes of Lady Gaga release a gospel album.
You may laugh, and it may even sound absurd, but according to industry executive Torrence Glenn, it is more of a possibility than you think.
"There is a lot of disagreement among our industry as to what gospel is and what it should be. Gospel can be whatever it wants to be musically," said the director of Music Development for BET Digital. "It is all about the balance. It should not be all groups, all choirs, all rhythm and blues, or all pop. It should sound like a little bit of everything as long as there are some traditional things involved."
Gospel music used to be the standard in the music industry, said Glenn. When an artist, of any genre, made their music as good as gospel they were considered to have arrived musically. Yet, that is not as much of the case today.
Today, many gospel artists are making music that sounds more urban and contemporary. Why?
Glenn suggests a number of factors have come into play to influence the change.
"There is no one cause," he said. "Everything you could possibly think of has played a role. Some artists saw the success of more urban driven music like Kirk Franklin, Mary Mary and even Yolanda Adams in her hay day."
In turn, some of them wanted that same success. But then Glenn references other artists, like Donnie McClurkin Marvin Sapp, who have had major success singing what is considered more traditional. For them, they stayed true to who they were as artists, therefore solidifying more success.
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