Starbucks happy hour is retailer’s latest effort to expand its reach

I hope this catches on. It would be great to go to Starbucks for a beverage and snack on a Friday evening. I would definitely get with the girls for a nightcap.

Though a trip to Starbucks is undoubtedly part of many people’s morning rituals, it’s probably not a place they think of to unwind after work during happy hour. But with its latest announcement, the Seattle-based coffee chain has indicated it’s trying to change that.

The retailer said today it plans to offer beer, wine and what it has dubbed “premium food offerings” at select locations in Southern California and Georgia. These stores will join a handful in Seattle and Portland, Ore., where this expanded menu is already available.

Starbucks says the new menu items will include “savory snacks, small plates and hot flatbreads” and that the selection of alcoholic beverages will be tailored to preferences of local customers. As part of the push, the company says it will rethink its seating arrangements at those locations so that patrons can use the space for meetings of community groups or clubs.

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